Your partner ecosystem is your most underused marketing channel.

GrowAMH is a fractional partner marketing function for ecommerce tech and SaaS companies. From partner enablement to joint GTM launches to channel activations, we turn your ecosystem into a marketing engine — without you hiring a full team to run it.

We've built partner programs at Klaviyo, BigCommerce, and across the Shopify ecosystem. We know which partners move markets, which events are worth the investment, and how to make a co-marketing program that your partners actually want to participate in.

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types of partner marketing:

to

Build a partner base that's bought in, enabled, and ready to move.

  • Partner ICP definition & prioritization framework

  • Partner recruitment strategy & outreach

  • Onboarding playbooks & enablement programs

  • Partner communications & newsletter programs

  • Integration GTM strategy & launch planning

  • Partner portal content & co-marketing setup

Most partner programs have too many partners and too little strategy. We help you prioritize, activate, and enable the ones that matter most.

through

Reach your end customers through the channels they already trust.

  • Joint demand generation campaigns

  • Co-branded content, webinars & thought leadership

  • Partner-sourced pipeline programs

  • Channel activation & reseller marketing

  • Co-sell enablement & sales motion support

Your partners have audiences, credibility, and distribution you don't. 'Through' marketing puts your brand in front of their customers in a way your own campaigns can't replicate.

with

Turn your ecosystem into market moments that actually get noticed.

  • Joint GTM launches & product integration campaigns

  • Conference activations & event co-sponsorships

  • Co-created brand moments & ecosystem plays

  • Partner spotlight campaigns & co-announcements

  • Roadshow strategy & multi-market activation

Create a brand presence neither partner could generate alone. Launches, activations, events built with your biggest partners, for the market.

why choose us?

Hiring a full-time partner marketing director costs $170K+. Hiring an agency means briefing people who've never actually run a partner program.

GrowAMH is your new third option: the operator who's already built what you're trying to build, available fractionally, without the overhead.

We've built partner programs inside Klaviyo, BigCommerce, and across the Shopify ecosystem — including integration GTMs, channel activations, and partner programs managing 300+ relationships. Your partners know and trust us. That network is part of what you're hiring.

Ready

to grow?

Start with a free 30-minute discovery. We’ll talk about where you are, where you want to go, and what’s actually standing in the way.

Testimonials