Overview

Linnworks, an order management platform, sought to increase marketplace integration adoption across their global merchant base. Rather than relying solely on internal marketing, the strategy centered on activating the partner ecosystem to showcase the value of native integrations through coordinated, partner-led presentations on marketplace expansion and ecommerce.

Challenge

Coordinating 16 marketplace partners across a global virtual event required alignment on messaging, technical specifications, and audience readiness. Partners needed clear incentives to participate, and merchants needed to understand how specific integrations solved real business problems. Managing the complexity of 43 countries with varying marketplace landscapes added another layer of coordination.

Solution

Linnworks hosted "Meet the Marketplace" where marketplace partners led dedicated sessions showcasing how brands can achieve marketplace success on their platforms. The structured format allowed each partner to tell their own story while reinforcing the broader message of Linnworks’ platform interoperability. Registration mechanics and calendar integration features made it easy for merchants to engage with sessions relevant to their operations. Press outreach amplified awareness across industry publications.

Results

• 16 partner sessions in the live virtual event

• 405 brands registered for marketplace-focused sessions

• 1,463 sessions saved to individual calendars

• 19% increase in marketplace integration installation post-event

• Coverage from major industry publications elevated platform credibility

• Demonstrated that partner activation drives measurable platform adoption